Client: FRC (Finnish Red Cross) Blood Service, 2020
Our main task was to research why young men aren’t donating blood as much as they could. Through background research we created our own hypotheses and ran them through qualitative and quantitative research methods. We collected information with a survey form and by conducting interviews for our target group of men aged 18-35.
During the project, we learned that most of our pre-set hypotheses weren’t actually far off from the truth. We provided some examples in our final concept on how our client could improve their marketing to better suit young men. Also, what type of content from their current marketing plan interests young men.