Digital Design × Metropolia

Social media strategy and content creation

Client: Vates, 2020

We created a social media strategy and publishing calendar for the client’s upcoming campaign week. The idea was to inform and get companies and organizations to take part in the campaign. The original event is going to be organized in Spring 2021 and the campaign we designed was held November 2th to 11th 2020 to raise awareness about the upcoming event.

We learned about the organizational activities and how to design a social media campaign for an organization. It’s important to know your target group and context especially considering disabilities and accessibility.

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