Digital Design × Metropolia

Marketing concept for improving visibility

Client: Digital Design/Metropolia, 2020

Our client gave us the assignment of improving the visibility of our degree programme, Digital Design, to gain more applicants. To get a clearer picture of the problem, we interviewed students who had previously managed the social media accounts of Digital Design.

We discovered that information relating to marketing doesn’t transfer to the next student team. The work always starts from the beginning and the visual look is redesigned each year. We decided to focus on the bigger picture and the continuity of marketing. Our finished product was a shared cloud storage for information and a concept that includes plans for creating a brand and a social media strategy.

The project team’s expertise made an impression, and the team carried out the given assignment with high quality.

— Tero Marin, Senior Lecturer in charge of the Digital Design program


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