Digital Design × Metropolia

Conceptualizing an online youth survey panel

Client: Bängeri, 2020

Our task was to create a concept for an online survey panel aimed at generation Z youngsters, more specifically 15-24-year-olds. Our client Bängeri specializes in generation Z marketing and helps companies in reaching younger target audiences. To do this successfully, they have to be in continuous cooperation with Gen Z representatives.

We started by researching existing survey panels and various tools. To understand our target audience, we gathered data and information by doing an online questionnaire for 15-24-year-olds as well as interviewing them. Our finalized product is a concept document based on the data and our own design and ideation sessions.

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